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PRIVACY POLICY AND INFORMATION NOTICE ON PROCESSING OF PERSONAL DATA

Last updated 17th August 2017

Northern Belle Limited, together with our holding company and affiliates, respect the privacy of every individual who visits/uses any of our websites.

This Privacy Policy applies to information that (i) you provide to us when you stay or travel with us (or make enquiries to stay or travel with us); and (ii) we collect from you when you visit our website. The following sections of this Privacy Policy describe the types of information we collect, how and for what purposes we use that information, with whom we share it, and the choices and rights available to you regarding our use of your information. We also describe the measures we take to protect the security of the information we hold and how to contact us about our privacy practices, and to exercise your rights.

  1. Information we collect
  2. Use of information
  3. Sharing information
  4. Your rights
  5. Data transfers
  6. How we protect your information
  7. How long we keep information for
  8. Links to other websites
  9. Cookies
  10. Updates to our Privacy Policy
  11. How to contact us

1. Information we collect

Information you provide on a voluntary basis

We will collect, store and process information about you if you voluntarily provide us with such information in connection with the following:

We do not collect “sensitive information” (e.g., information on racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) unless it is volunteered by you.

We may use medical or other sensitive data provided by you to better serve and meet your needs (but under no circumstances will we process any sensitive data for marketing and/or profiling purposes). Such sensitive information is not shared with any person or body not associated with Northern Belle Ltd. The material or information provided will only be used by members of Northern Belle or our third party service providers (acting as data processors) for the purpose of providing the services you request. By making such special requests or notifying us of such preferences, you agree to us sharing your information in this way.

Personal information we collect automatically

When you visit the Northern Belle website, we may also collect certain information through the use of “cookies” and other automated means. Cookies are small pieces of information that are stored by your browser on your computer's hard drive. Such information may comprise the following information:

2. Use of information

Typically, we will use and process your information to:

The processing of your personal information for:

We may process your personal information by both automated and manual means. We may use your information in other ways for which we provide specific notice at the time of collection.

3. Sharing information

We do not sell, otherwise disclose, or share information we collect and hold about you, except as described in this Privacy Policy.

We may share your information within Northern Belle Ltd and their designated data controllers, which may use this information to offer products and services to you consistent with the purposes identified in this Privacy Policy. We may also share information with service providers who perform functions and services on our behalf. Such third parties will be appointed as data processors and will be provided only with information necessary to perform the services on our behalf but are not authorised to use such information for any other purposes.

We may disclose information about you if we are required to do so by law or pursuant to legal process, or in response to a request from law enforcement authorities or other government officials.

We reserve the right to transfer information about you in the event that we sell or transfer all or a portion of our business or assets, in accordance with applicable law. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your information with any inquiries concerning the processing of that information.

4. Your rights

You have certain rights to the information we process about you as expressly provided for by applicable law. You may request access to the information we hold about you, update, amend or correct the information, and in some circumstances you may object to our use of your information.

You also have the right to request that we cease sending marketing communications, whether by email or otherwise, to you. You can do this by (i) checking the applicable box(es) on any form used to collect information from individuals, or (ii) clicking the unsubscribe link displayed in any of the marketing e-mails you receive, or (iii) otherwise requesting that we do not process your information for marketing purposes, or (iv) via the Northern Belle on-line e-mail preference centre.

Pursuant to California's "Shine the Light Act", California residents are permitted to request information about the manner in which we share certain categories of information with third parties for their marketing use

To exercise these rights or to make a complaint or submit an inquiry about our privacy practices, please contact us at privacy@northernbelle.co.uk. You can also write to us at:

Central Marketing
Northern Belle Limited
2/3b Chapel Court,
Hospital Street,
Nantwich,
CW5 5RP

To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. Please note that if you opt out as described above, we will not be able to remove your information from the databases of third parties with whom we have already shared your information, with your consent. You should contact such third parties to opt out directly.

5. Data transfers

We may transfer to and store the information we collect about you in countries other than the country in which the information was originally collected, including the United States, Canada or other destinations outside the European Economic Area (“EEA”). Those countries may not have the same data protection laws as the country in which you provided the information. When we transfer your information to other countries, we will protect the information as described in this Privacy Policy and comply with applicable legal requirements providing adequate protection for the transfer of information to countries outside the EEA.

By submitting your information to us, you agree to this transfer, storing and processing.

6. How we protect your information

We maintain administrative, technical and physical safeguards designed to protect the information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Services providers and contractors who might have access to your information in order to provide services on our behalf will be contractually obliged to keep such information in confidence, provide adequate data security measures, and may not use that data for any other purpose.

For your own protection, we encourage you not to include sensitive personal information, credit card or similar data in any e-mails you send us or our staff.

7. How long we keep information for

Northern Belle Ltd only retains your information for as long as needed to fulfil the purposes for which it is collected, unless otherwise provided by law.

8. Links to other websites

Our websites may provide links to other websites for your convenience and information. These websites operate independently from us. Linked websites may have their own privacy policies, which we strongly suggest you review. To the extent that any linked websites you visit are not owned or controlled by us, we are not responsible for the websites’ content, any use of the websites, or the privacy practices of the websites.

9. Cookies

A “cookie” is an element of data that a website can send to your browser which may then be stored on your system. We use cookies to gather information about the visitors to our websites (as they enable us to improve our websites and deliver a better and more personalised service). We do not associate the information in a website visitor’s cookie with any other information about that visitor.

The cookies we use on our websites, where you have accepted their use, are:

Cookie Name Function
ARPT Ensures that the user stays on the same server throughout their visit, ensuring consistent functionality throughout a visit. This cookie is destroyed at the end of the user’s visit
JSESSIONID Ensures that the user’s session is maintained and works in conjunction with ARRPT to ensure consistent functionality throughout a visit. This cookie is destroyed at the end of the user’s visit
sifrFetch Allows use of flash to improve display of text (if the user's browser supports it). This cookie is destroyed at the end of the user’s visit
user_countrycode
lounge_user_countrycode
user_lang_pref
These three cookies allow us to keep track of the users' geographic location and language preferences in order to display them relevant targeted and localised content as applicable.
user_campaign
user_creative
user_placement
internal_user_campaign
internal_user_creative
internal_user_placement
These cookies allow us to identify which of our marketing campaigns or internal promotions a user has been directed from/measure the effectiveness of campaigns/promotions.
user_id
lounge_user_id
These cookies allow us to identify the user and customise their experience. They also allow us to pre-populate fields in tables with your data, assisting with form entry.

In addition, the following are the third party cookies in use, where you have accepted their use (which are each subject to their own privacy and cookie policies):

Third Party Cookie Function
DoubleClick Advertising Allows us to monitor (using non-personally identifiable data) the number and type of relevant searches made for it on Google. Privacy policy available at www.google.com/intl/en/privacy/ads/
Facebook Custom Audience Allows Northern Belle to create an audience using data held by Facebook to deliver interst-based advertising https://www.facebook.com/policy.php
Facebook Like Button Allows users to choose to show our websites on their Facebook site. Privacy policy available at https://www.facebook.com/policy.php
Google Adwords Google Adwords collects anonymous information on users of the Site through to conversion to enable tracking of marketing. The technologies utilized allow Adwords to collect this information entirely anonymously. Privacy policy can be found here : http://www.google.com/intl/en/policies/privacy/ You can opt-out of Google's use of cookies by visiting the Ads Preferences Manager , or through the Network Advertising Initiative opt-out page .
Google Analytics Monitors usage of site (using non-personally identifiable data). Privacy policy available at www.google.com/intl/en/analytics/privacyoverview.html You can opt-out of Google's use of cookies by visiting the Ads Preferences Manager , or through the Network Advertising Initiative opt-out page .
Google Dynamic Remarketing Northern Belle are using 'Remarketing' to advertise online. This means that third-party vendors, including Google, will show ads on sites across the Internet. Google will use cookies to serve ads based on past visits to this website. Privacy policy can be found here : http://www.google.com/intl/en/policies/privacy/ You can opt-out of Google's use of cookies by visiting the Ads Preferences Manager , or through the Network Advertising Initiative opt-out page .
Google +1 Button Allows users to choose to show our websites on their Google + account. Privacy policy available at www.google.com/intl/en/+/policy/+1button.html
Twitter Advertising Allows interest-based advertising. Privacy policy https://twitter.com/privacy

We do not control the use of such third party technology and we are not responsible for any actions or policies of such third parties. When you access our websites you will receive a clear notice advising you that the website you are visiting intends to use cookies and that:

i. by continuing to use the website you consent to their use; or
ii. you must click an “I accept” box in order for cookies to be placed.

Unless you have adjusted your browser setting so that it will refuse cookies from our websites, our system will issue cookies. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking "help" on your browser's menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to take full advantage of all our websites features.

10. Updates to our Privacy Policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our processing of your information and privacy practices. We will post a prominent notice on the Northern Belle website to notify you of any significant changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated.

11. How to contact us

If you have any questions or comments about this Privacy Policy, the use of cookies, if you would like us to update information we have about you or your preferences, or to exercise your rights of access, rectification, blocking, or deletion, or to object to the processing of your information, please contact us by email at privacy@northernbelle.co.uk. You can also write to us at:

Central Marketing
Northern Belle Limited
2/3b Chapel Court,
Hospital Street,
Nantwich,
CW5 5RP